The “CPIF” is the professional designation awarded to members who have met the qualifications and work experience requirements under the CIIF Standards. To be awarded the “CPIF” represents an achievement of high prestige by members of the CIIF.

This module will introduce to the candidates the general concepts and strategies of sales and marketing, and their application in Islamic banks. This will include a focus on consumer behaviour towards optimising the Islamic bank's brand management policies. Finally, candidates will be exposed to the unique issues and challenges relating to sales and marketing for Islamic banks.